I went online to check out the Devil’s Den pattaya website when I noticed this that the website was gone and what was left was some large font with the message “The Devil’s Den is Under New Management”. Then it redirects you to a different site similar name but different and the website looked the same. Was the website hijacked or is this real? I’m not sure so I looked through google and got this cached message which I’ve shown below. Looks like some foul play by the owner of the building. Well the Devils Den is still operational so it must just be that it’s under new management. That’s Thailand for you.
The Usual Drama
For those of you who care for the details, it is the usual Pattaya soap opera. The husband of the building leaseholder thought it was a sharp logo and a converted shop-house that made the brand successful- not fanatical customer service and sound management. Without his wife’s knowledge he came to us with a rather… unique staffing idea- we wanted no part of it.
Seeing how well the business was doing, he became greedy, and decided that all he had to do was drive out the people who actually built the Devil’s Den and then make his own website (because he has a friend who’s “good with computers” this would be easy). He would then be free to implement his staffing “solution” at the same location, using the Devil’s Den good reputation, but without the Den’s founders as an obstacle.
Not a very clever move, but a surprisingly regular occurrence in Pattaya and a risk for any successful business that makes a name for itself. Because of course, we all know that if you cut open the goose you can get all the golden eggs at one time. In the end, it was far better for us to walk away than to compromise the values that made the Devil’s Den such a unique and progressive institution.
Of course, the parties using the Den name and signage now at the old LK Metro location have simply hijacked the brand and whatever portions of the business model they could puzzle together. The managers you are accustomed to dealing with have left, and unfortunately can take no responsibility for what you may experience in any business that has chosen to co-opt the name.
Our Sincere Thanks
Despite this unfortunate ending, we would like to thank all of our loyal customers. We were always amazed by the class of patrons we were able to attract, their loyalty, and most of all the genuine kindness with which they treated the staff. Providing service, and meeting even the most difficult challenges was a true pleasure and we sincerely regret that we will no longer be able to do so.
Further inquiries can be directed to [email protected]
Now just because the new owner now has the place the logo the brand will it still be as successful? The owners did a fantastic job at promotion and customer service will the new owner be as successful? Only time will tell.
I’m not on the ground in Pattaya so if anyone there knows more details please write a comment below let us know.